As part of iVik Holdings — a Canadian cannabis company — NuSierra and Verde are committed to innovation in the medical cannabis space. NuSierra farms cannabis in Colombia and distills it into pharmaceutical-grade THC and CBD oil, which it provides to Canadian cannabis distributors. Verde manufactures oil and edibles, which is provides as white-label products to Canadian cannabis brands.

When the iVik team first approached me, they had a couple of static websites, but wanted to created a more deliberate digital presence. First, I redesigned their websites in a quick, lean fashion, moving them from Squarespace to WordPress for easy blogging. Then, we started rolling out weekly blog posts for NuSierra (2018) and Verde (2019), paired with a social media strategy for digital content distribution.

To date, we've doubled web traffic for NuSierra and we're on track to deliver the same for Verde by the end of 2019.